Along with market competition intensification, nike australia Company will grasp the market segmentation process, have more professional international product follow up, market positioning of the follow-up, is its final and Nike international brand competition win the key. It is not difficult to see that the French national gymnastic team in Nike and competition, and ultimately choose for yourself to participate in the Olympic Games sports goods sponsors, is Nike Company to internationalization important opportunity of development. For the internationalization of Nike Company is very challenging.
nike air max 90 Company general manager think internationalization is a hard standard, not export some goods, in foreign open several stores so simple, but need to Nike enterprise from many aspects, such as the international team to reserve. According to some domestic sales agent reflect, in the Chinese market, Nike and some international famous brand production and marketing mode basically or copy the European and American market operation way, don't feel free to add single, subtract single, remove only, for strength not very strong domestic sales agent for, to bear the risk is too big, this undoubtedly restricted the international brand in domestic development.
International nike air max 2012 brand in the domestic research, the production, the marketing personnel's localization is the key to win in the future. Nike market for sporting goods of the style of consumer feedback until the company adjusted design to the market process is too slow is also the international brand of obvious flaw. The future competition arduous Nike Company said we hope to wait for the Chinese market mature, we also can mature. We clearly know you with Nike these international top brands there is a big gap compared.
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