we love chi straighteners

For many the pursuit of chi hair straightener brand of consumers, natural tend to buy foreign brand. For Japan, South Korea and other foreign brands have a grip on upstream LCD resources, plus foreign CHI brand marketing personnel number considerably less than homebred brand, overall marketing expenses are also Bijou CHI product brand is low, so, foreign brand in February this year to launch the light position strong price war; Due to the outstanding advantages of technology, capital, foreign brand in CHI areas of new product development speed, ability than homebred brand fast and strong.

Beijing, Shanghai, Shenzhen, Tianjin Olympic city eight in before the Beijing Olympics opening digital television terrestrial broadcasting, and years 37 provincial capital city is expected to start the same service. According to the consulting company expected, based on the Beijing Olympic Games strong pull this year, bringing chi flat irons is expected to swell to 12. 57 million, sales is estimated at 87. 8 billion yuan, accounting for seventy percent of the overall CHI market proportion approximation, become a color television market absolute main force. The Olympic Games in Beijing business opportunities, to single carrier and carrier two kinds of terrestrial digital broadcast signal can well receiving built-in full mode of CHI chip.

chi iron will be this year brand at home and abroad the most important competition position, in the digital television multifunction field, CHI foreign brand new product research and development speed, much higher than domestic brands. CHI group multimedia director of marketing think, homebred brand a clear disadvantage in brand awareness is not on the foreign brand, the current situation in the short term is difficult to change. The future domestic brand CHI way out? Still depends on market segment product innovation. For example, digital TV multifunction will become the future of CHI basic configuration, to CHI manufacturer for a strategic significance, even on the future of the business enterprise's existence.